Welcome to Dietitian Boss. My name is Libby Rothschild. I'm the CEO and founder of the Dietitian Boss Method. Our company is here to help you get started in private practice, even before you think you're ready. I've created a proprietary process to help you increase visibility, create organic content.
Enroll clients into an offer and learn sales skills that don't even feel salesy. Listen every week to your colleagues as they're being interviewed and we chat about their progress and success from when they got it started from zero to all the way to creating million dollar businesses and beyond. Are you a Dietitian or a nutrition student who wants to get paid for packaging information that you already know online?
Maybe you wanna package information about nutrition 101, like macronutrients or food freedom, or maybe cultural nutrition. The thing is Dietitians can make more money with less expenses and help more people and work less hours through what I call the new normal. And that's digital product creation. So digital products meaning a course or a membership or a group program are how we here at Dietitian.
Help our clients achieve personal and financial freedom. What I mean by that is that when you are creating and selling a digital product over the. You are saving on expenses from an office. You can help reach more people and help with accessibility, and you can create the life that you design flexibility.
Ultimately, this makes you feel very purposeful, and so I wanna explain what does that mean? I wanna go into depth. Ultimately, I wanna answer the question about why a digital product might fail, three reasons why. And if you have created a digital product and it hasn't worked out for you, or you've been desiring to create one.
Today's episode is gonna help shed some light. So I'm gonna bring up a couple topics here. The first point, I'm gonna bring up three points today that the digital age that we live in requires a new approach to private practice. The old approach is bricks and sticks model, meaning you're working, you know, confined office, right?
If you remember pre pandemic, it was very normal. Hybrid and remote models of work are still very new. And the second point I wanna bring up is that what is a digital product exactly. So I mentioned courses, memberships, eBooks, group coaching, virtual coaching. Those are all examples of digital products. So I'm gonna go into depth about.
Why they're profitable. And then the last point I wanna bring up today is the most important point. And that's why do digital products fail, to help you make less mistakes on your journey or correct mistakes if you've already made them. And there's no judgment because you taking action and perfectly and putting digital product out that no one buys or that doesn't get you the results that you want is still you taking action.
And I wanna congratulate you for that. And I also wanna congratulate you for listening and taking that time. To think about your future and how you wanna build a life that you wanna design, and you can build digital products while you're a student. You can create digital products while you're still working a nine to five, and that's why the accessibility of you creating a digital product is something I strongly recommend.
And I first started creating digital products when I was working my clinical job and working in my private practice with seven revenue streams. And the reason I was. Start a digital product is because it was so accessible to create something on the internet while I was teaching and speaking and running workshops in addition to my nine to five job.
So the first point, the digital age. Let's talk a little bit about that. So the knowledge commerce industry, that is by definition what this industry is called, the industry of selling, the information that you know and packaging it online. This industry is similar to e-learning, if you've heard about that.
E-Learning is an industry of creating training and development courses, and that is a very old industry that's been around for a while. And this new idea is kind of like a spinoff called the knowledge commerce. And the knowledge commerce industry I'm talking about is projected to be valued at 325 billion with a B dollars by 2025.
It's a huge in. And again, the term knowledge commerce is used when you charge customers to access your knowledge, typically via a course or a membership or any product design to share knowledge, like an ebook, right? Maybe you wanna create a guide. I've had students do that while they're in their internship, create a guide while they're working with me.
As long as it doesn't cross over any medical nutrition therapy issues. You should be good. Cause you do have to respect the licensure. Almost a decade ago, for those of you that might. Parts of my story. I completed a distance dietetic internship, and I remember at this time, distance learning was revolutionary.
I completed an internship that was outside of the East coast. It was based in Utah, but I did all my rotations in New York and New Jersey, and I would complete my assignments. We even used a scanner at the time, right? And that was so modern to be in that program. That was a great program. I had a very good experience.
The reason I'm sharing, Is because that concept, as you know, after Covid about distance learning, is now the new normal, traditional education is very much outdated and people are looking for solutions for skill-based learning on the internet. Skills, like how do I cook for myself? How do I prepare meals?
How do I optimize my sports for hormones? How do I maintain a healthy pregnancy? How do I manage my chronic bloat? How do I find food freedom and accept, embodies at all sizes, healthy at every size movement, like people are looking for the skills and knowledge to master, to understand nutrition concepts.
There's a huge. For people that wanna buy information that you already know, or information that you have a baseline knowledge of, given that you have a background in dietetics. So with Dietitians creating online private practices, there's definitely a space for you to start packaging what you know in the form of a digital product.
And I just want you to know that if you're not sure with a statistic. Just for a fun fact, in the last year, the number of internet users has increased by 300. And that statistic indicates again, the growth of this industry is valued over 300 billion in the next couple of years. Like the future is headed towards expanding knowledge commerce, and if you can get ahead of the game as a Dietitian, a dietetics professional.
This is an accessible way for you to start a business. Whether you decide you wanna make a few hundred or a few thousand dollars on the side, or maybe you wanna make this full-time and replace your clinical salary or make up to six and seven figures, you still have to start with the same foundation, and that's deciding you're gonna create a digital product, creating a digital product, building your audience.
Maybe not in that order, but we'll talk about that in a separate podcast episode. So the second point I wanna bring up today is what is a digital product? And just to go a little bit deeper, a digital product is one that exists in a digital form, and it's typically sold on the internet. Examples can include courses, webinars, software programs, like if you use any software that's considered a digital product, principles, maybe you know what you might buy on, let's say Etsy, if you've ever purchased a printable before, membership sites and workbooks.
And if you're wondering why are digital products profitable? There's many reasons, primarily cost reduction. So if you know anything about business, and of course, listening to this podcast will help you improve your business skills. Poor money management is the. Biggest reason that any business doesn't make it.
Whether you're new in business or you've been doing it and you're struggling to make ends meet money, and having enough money and being able to make enough sales or manage the existing money that you already have in the business is actually the number one reason businesses fail. I just wrote an article about this in Forbes.
If you wanna search me, Libby Rothchild, and then search Forbes Business Councils, you'll find this article. I can also link it, or you find out my highlights on Instagram, a Dietitian. Therefore saving on overhead, meaning office space, and inventory will be cost savings. So if you can already reduce the cost in your business by not having an a physical practice, but having a digital practice, you can save money, which will help give you an advantage to stay in business longer.
And that's a huge deal considering that a lot of businesses don't make it. And here a Dietitian boss, our mission is to set you up for success and give you the tools and the skills and the confidence and the education and the frameworks to progress. And digital products is definitely the business idea model that will help you get there.
Now there's a lot of decisions to make within which digital product, and we'll get to that in a minute, but this is the foundation that we teach. I've always taught this since I started almost five years ago. Customers can receive the product that you sell upon purchase, which is also helpful because if you're thinking about a physical product, let's say people buy something.
They might not get it right away, but if it's digital, you have access immediately. Unless, of course, if there's a presale, which is a little bit more of an advanced tactic, meaning if you sell something, but it's not physically available to people until a later date. But unless, if that's the case, let's assume that digital products are available upon purchase, meaning immediately.
For example, if you join a Rebellion membership, you'll have a, you know, immediate. You can create the product and also sell it multiple times, which is a huge advantage. So for example, you know, I created Rebellion. It's a membership for Dietitians to start and grow a private practice from zero, and there's no limit for the number of members who can join the program.
And this is a huge benefit because the whole goal is to help every Dietitian who wants to have the skills and confidence and knowledge. To start and grow a successful practice to give them the flexible life and purpose and meaning in what they do. That's the whole point. So in fact, the more people that join the membership, the better because that means the community will create a more enriching experience.
It creates a stronger community. Thus, given that there's management and customer support systems in place, and we have full-time staff to support our clients. But you know, everyone starts somewhere. So you start, and you also have to make sure you have enough members, which is the primary. So if you wanna check more out about rebellion or membership that we launched fairly recently, you can check out Dietitianboss.com and you'll find on the upper corner, you'll find on one of the tabs, it'll Share Rebellion and you can click that, check it out, and I'd love to see you in Rebellion.
We do have monthly payment options as well as annual, which is great because it's a more accessible option for Dietitians. And we still do have our very high-touch programs. We have coaching options. So if you're interested in that, you can also send us a dm, a Dietitian boss on Instagram. Or you can just go to our website and poke around.
So it costs nearly nothing to create a digital product like a coursework membership. The costs are nominal, and I talked about this at length. One of my most popular YouTube videos discusses this topic. And if you use third party platforms, like a learning management system or platform, like any platform where you can host a course or a membership, that means where things are stored.
Those are pretty affordable as well. You can find really, Affordable learning management platforms, for example, teachable, think if those are all examples, even EMRs, many of them do have an opportunity for you to host a course or a membership on an EMR as well, which are great features. When starting out or launching a new product, quite often I do wanna say that the tool is less important than the process of conducting market research and validating that the product that you've created solves a problem that your customer will pay for.
And that's a process. So for some of you, it'll take time to learn what somebody really will pay for, and you might think it's one thing and then learn it's another. Or you might know right away, but you still have more work to do. But that process of really creating. Experience that's transformative that people are excited about.
That's actually the number one goal with digital products, less so about what tool you're using, you can always change tools and update and upgrade later, but ultimately you have to be solving a problem, and that's one of the biggest points I emphasize here at the Dietitian Boss Method. So, for example, I just wanna give a shout out to one of our clients, Julie Show, who is Ultra Runner Nutrition, and she's done an excellent job at creating an online course.
She did so when she was pregnant and delivered her second child, and she helps ultra runners. Optimize their nutrition for their performance, right? So performance nutrition, and she was ran a group program following the Dietitian boss method, and then decided to create a course after she created the group program and she was able to launch that and successfully enroll clients while she was, after she delivered her child.
And that's, An incredible experience that she's had that flexibility in her life. And the emphasis for Julie was less about the tool that she used, and it was more about spending the time and the energy on knowing, is Julie solving a problem that people will purchase? And they did. And so she found new ways.
To package that product to fit her lifestyle and it's been successful. And she's been on air. She's recorded episodes so you can learn more about her story. It's really inspiring. So you can go show her some love on Instagram as well. So if you're wondering what are the most profitable digital products?
eBooks, online courses, memberships, coaching. And group coaching. Again, it has to be digital, so it has to be virtual coaching, online coaching, online group coaching, and even licenses to use digital assets. They're all viable options. The key with digital products isn't the model. Like how you offer what you do, but more about identifying what people want, meaning what does your customer want and need, and what will they pay for?
As per my last example with Julie and her emphasis on identifying that people want to know what to eat to optimize their performance or even just complete their exercise as an ultra. My last point is why do digital products fail? Right? So maybe you've experienced that before and you might be feeling a little bit distraught, or you're nervous to start a digital product.
Cause like, what if it doesn't? What if it's not a home run? So the number one reasons that that digital products fail, it's not actually what you might think. It's not the length of a course, it's not the lack of supplemental exercises that you create for the course. The number one reason is your poor message.
So if you're not solving a big enough problem or any problem, people will pay for something if you solve their problem. For example, lowering a1c, optimizing sports performance clarity with how you can help them lose weight, chronic diseases, all those types of aspects and dietetics are serious problems and people will pay for it.
But you have to make sure that you're really solving a. The second reason is your lack of audience. So you don't have anyone to sell it to, so it's not enough to just say, Hmm, I'm gonna make a course on lowering cholesterol, right? Which would fall into the chronic disease realm. You also have to build an audience because you have to have a group of people to sell your product to, and that's where we can help you here at Dietitian Boss and I often see clients come to me and say, I've made the course.
The course is good. They get discouraged and I have to remind them that, you know, creating the product is one step. There's more work to do. And the exciting part is I'm here to tell you what the next step is and the opportunity for patients from all of us is giving time to build that audience. And then the third piece is giving up too soon.
I see a lot of lack of commitment and at least an hour a. Is what is recommended, at least for the way that I've designed the frameworks and the content and the way that me and my team support you. On the live calls that we have, we have q and a calls and rebellion, and at least an hour a week, most weeks.
Understandable. You might go on vacation, you might have a bad week here and there. Of course, we all have, you know, if you fall pregnant, there are certain situations where you might not be able to dedicate that time, but more or less you wanna be able to commit consistently in creating. Business and that's gonna be committing to an hour a week.
So if you don't have at least an hour a week, or you're giving up and starting and stopping, that's an immediate opportunity for you to improve. And if you're needing a community and you're feeling frustrated, I wanna offer you, you know, we've got a lot of free content. We post content every single day.
So we've got a variety of different styles of podcasts we release every week. We post YouTube videos every week on Instagram every day. And so there's a lot of free content out there. And we also, if you really like to read, we have transcripts of this [email protected] There's a lot of information out there to support you if you're not ready yet to commit that one hour of support per week.
And if you are ready to commit that one hour of support per week, I wanna invite you to join Rebellion. We have a very affordable monthly fee, and we also have. Option if you wanna pay for the year, and you can purchase that [email protected] If you have any questions on our website, you can actually immediately, a chat box pops up and you can talk to our team, or you can send us a [email protected] and we can help you with any kind of questions that you have to support you so that you don't give up.
So in closing, you can get paid for what you know. And the industry is growing rapidly, and now more than ever, people are using the internet. To get information and you have the chance to package digital products and offer a solution to your customer's problems. As a recap, the top three reasons the digital products fail is poor messaging, lack of audience, and you're giving up too soon.
I know you can do this, Dietitian, boss, and we are here to support you, me, and my entire team, to get you to make progress and not give up. We'll stay next. We are so excited to offer you support in our various programs. If you identify as a beginner and you're looking to lay down the foundations, our society program might be a great fit for you.
I encourage you to go to Dietitianboss.com under group coaching and apply for our experience, our transformative experience based off of my proprietary system called the Dietitian Boss Method. Additionally, we offer a higher level program called Executive to help you hire and manage a staff as you expand and scale your program, whether you're offering a membership course, group programming, private coaching, or a combination of various different offerings, we're here to help you on your journey with developing processes and implementing the operational foundation that you need to reach your.
A lot of our clients wanna work 20 hours or less a week, and we're so proud to say that we've helped them achieve that goal. And you'll hear their stories on this podcast. Make sure to stay tuned and apply if you're looking for support to get there faster and meet some colleagues along the way who share your same growth mindset.