Why Marketing Feels So Hard Right Now
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[00:00:00] Have you ever had a moment where you think, "Maybe I'm just bad at marketing?" Because you post, you create content, you try networking, you update your website if you have one, and somehow it still feels hard. If that's you, I wanna challenge something because sometimes marketing is not actually the problem.
Today, I want to talk about why marketing feels so difficult sometimes and what might actually be happening and how I would work through this problem differently. And while you're listening-
Think about where marketing feels hardest for you right now. What's your current struggle? So why marketing feels so heavy, right? Marketing becomes exhausting when every piece of content requires thinking, decision-making, guessing, examples. You sit down and ask, "What do I post? What do I say? Who am I talking to?
I know this because my clients come to me, and they tell me this over the years. So one problem that I see [00:01:00] consistently working with dietitians is that they think they need better marketing, and that's true sometimes.
actually, that's true often, but sometimes the problem's actually different. The problem is that the message that you have is trying to do too much. For example, you might do weight loss, diabetes, gut health, hormones, emotional eating, general nutrition, but clinically it's totally reasonable. Okay?
that makes sense clinically, but marketing-wise it's a lot harder because potential clients might struggle to recognize "Are you talking to me?" So let me help you narrow this down. I want you to do a quick exercise and ask yourself, if someone asked, "What do you help with?" could you answer in one sentence?
If not, then it might be worth exploring. So client sessions are actually marketing, market research, which is why I think it's important to think about marketing when you do the work you do. So this is something that many of my clients miss, and when we start working together they realize that they have the answers right [00:02:00] in front of them.
Your clients are constantly telling you what they struggle with. They use the words that you wanna speak back in your language, and they tell you about their problems 'cause they come to you with repeated problems, repeated frustrations. They're gonna show up consistently in their language with you.
So I want you to pause for a second and ask yourself, "What complaint do you hear the most often in your work?" And that answer is gonna matter. So the mistake I see is that many dietitians respond to difficult marketing by adding more platforms, more posting, more strategies and more content instead of asking, "What can I remove?
Do I need more marketing, or do I need more clarity?" Because in my membership, I have a pathway where you choose two different pathways for marketing. That's it. Just choose two ways you're gonna market. It could be in person in one social media platform like Instagram, it could be in person and just email marketing, or it could be two online marketing platforms, but you're not gonna choose more than that because it gets overwhelming.[00:03:00]
So an example might be imagine that you're constantly hearing, "I don't know how to eat during busy work days." Now suddenly, the content is gonna become easier because you can talk about meal timing, quick meals, energy crashes, and busy schedules, and you're not inventing content. You're just solving repeated problems.
So the final thought today is that if marketing feels difficult, you may not need more content, more platforms, more complicated strategies, more time thinking about content. You might simply just need more clarity in your messaging. So the three actions I want you to do this week include action one, write down the complaint that you hear most often.
Number two, try describing what you do in one sentence. And action three, ask yourself, "Do I have a marketing problem, or is it just a clarity problem?" If this episode was helpful, I want you to send it to a dietitian who might need to hear these reminders. And if you want support building your practice without overcomplicating everything, I want you to check out my membership over at the Dietitian Boss [00:04:00] library at dietitianboss.com.
Thank you for listening. We'll see you next week,
