Guest Expert Gold: How to Boost Your Podcast Credibility and Grow Your Audience
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[00:00:00] If you're looking to grow your business as a registered dietician, you've come to the right place. If you're not sure what to do or what steps to take next so that you can create flexibility and freedom in your life, then you're gonna learn a lot from tuning into our podcast here at Dietitian Boss.
[00:00:17] I'm Libby Rothchild, the founder of Dietitian Boss, a fellow [00:00:20] registered dietitian and business owner, and in our podcast, I share the highs and the lows, and I talk all about how to grow your business. Get it started and I interview our clients. To date, we've had over 200 interviews from clients who share their journey on our podcast, Dietitian Boss.
[00:00:37] Libby: Hello and welcome to the Dietitian Boss [00:00:40] Podcast. I'm Libby Rothchild, and today we're diving into a strategy that can elevate your podcast, boost your credibility, and expand your reach. I'm talking about leveraging guest experts. Whether you're a seasoned podcaster or you're just starting out bringing in, guest experts can add [00:01:00] immense value to your show.
[00:01:02] Libby: You'll learn how to attract the right guests, conduct engaging interviews, and repurpose your episodes to maximize impact. Stay tuned. To the end of today's actionable tips, and don't forget to join our Library, our monthly membership for elusive tools and talents that can simplify your podcasting [00:01:20] journey.
[00:01:20] Libby: Well, let's get started. So why guest expertly your podcast? Well, let's talk about credibility and authority. Featuring experts position your podcast as a trusted resource in your niche. So when your audience hear from respected professionals. They associate your brand with [00:01:40] credibility and value. It's just something that we do without even thinking about it.
[00:01:45] Libby: So for example, one of our clients invited a leading sports Dietitian onto their podcast, and that episode became one of their highest performing shows, drawing in new listeners. Referrals. So trying to really find [00:02:00] experts that can help you position your brand will be helpful for your business growth strategies.
[00:02:08] Libby: Guests bring their audience to your podcast and that can expand your reach and help tap into new listener groups. Oftentimes, Dietitians ask us, how do I grow my audience and get in front of new eyeballs? And [00:02:20] having guest experts on your podcast is a great way to expand, reach and also vice versa.
[00:02:26] Libby: So finding ways for you to become a guest on other people's podcast. So after featuring a prenatal yoga instructor, I know a Dietitian podcaster that had gained several hundred followers on social media from our community [00:02:40] members who are actual clients that are seeing these results.
[00:02:43] Libby: Now, that doesn't mean every single guest expert will have a positive outcome, but you are gonna be setting yourself for success by creating guest expert systems and flows into your business. So I want you to reach out to experts whose niche aligns with your [00:03:00] audience, and you can use email or social media dms and highlight how the collaboration can benefit them, right?
[00:03:07] Libby: Focus on how it can help them, not necessarily you, whether it's exposure back links or access to your audience. So if you do have a large audience, you wanna lead with your strengths, maybe you're a smaller audience and that's okay. You can [00:03:20] talk about exposure and back links and your expertise because. A lot of us that are out there online trying to grow our presence.
[00:03:29] Libby: We know that getting in front of new audiences is really important. So a lot of people understand the benefit of becoming a guest. It's a matter of finding the right [00:03:40] guest. So that's the next segment I wanna talk about today. Attracting the right guests. Building a guest wishlist is something I recommend all Dietitians to do.
[00:03:50] Libby: So that's your actionable tip. I want you to start by identifying experts in your audience that you think people would resonate with. So this could include other Dietitians, maybe fitness [00:04:00] coaches, doctors, or some type of influencer that would resonate. For those of you that are more advanced in your podcasting journey, I want you to look for guests who compliment your brand and offer expertise that maybe you don't cover.
[00:04:13] Libby: Like a registered nurse who practices with chronic conditions. So I want you to think who could be aligned. And I [00:04:20] want you to think of a list of at least five to 10 people that would be dream guests, start doing some research now that you wanna think about how to approach I. These guests. So personalize your outreach.
[00:04:31] Libby: You can use chat GPT for this as well. So instead of a generic pitch, you should personalize each outreach and mention why you admire their work and how their [00:04:40] expertise aligns with your podcast mission, which should be aligned with your business mission, right? Maybe you want to, help people with certain chronic illness, or you wanna help people with eating disorders, whatever it is that your goal is, you wanna include that with a pitch to really make it about the vision you have for your company.
[00:04:57] Libby: Again, chat, GPT can be really helpful. So let me break [00:05:00] down an outline of an email and then you can personalize it using chat GPT for your particular guest. So you don't wanna send the same exact email to everybody. You wanna make sure there's some adjustment. So the subject of this email could say something along the lines of collaborate on, insert your podcast name, and then in the body of the email you would say something along the lines of, hi, insert their name.
[00:05:19] Libby: I'm a [00:05:20] big fan of your work especially, and then insert an example. I'd love to feature you on my podcast where we explore, insert your topic, my audience of insert. Your audience description would benefit greatly from your insights. Would you be open to a quick call to discuss, or if you wanna cut out the call, just say, would you be open [00:05:40] to booking a spot to be a guest?
[00:05:42] Libby: And so you want to set a goal of inviting one guest per month at minimum. If you're more aggressive than that, you could have a goal of reaching out to one guest per week. You wanna use tools like Calendly, which has a free version to streamline scheduling and reduce back and forth. I. So if you say that you have, maybe people wanna have [00:06:00] a 20 minute conversation with you before they book the episode, you could have a link for a 20 minute conversation, or you could just have a link for them to book the actual podcast episode, which might be 30 or 40 minutes, or maybe even a full 60 minutes on the calendar.
[00:06:11] Libby: Conducting and engaging guest interviews requires skill, right? So preparation is key. I want you to research your guest [00:06:20] background and craft questions that highlight their expertise, and you can avoid generic questions as well. So focus on topics that your audience wants to know more about. So example questions for a diabetes expert might be, what's a common misconception about managing blood sugar that you wish more people understood?
[00:06:36] Libby: I. I think that's a pretty good question. You can also ask Chat GPT [00:06:40] to generate further questions based on that particular person's background. So you can say, I'm interviewing somebody in the diabetic space who's well known. What are a few questions that are not ordinary that I can ask them? Or more specifically, you can ask Chat GPT, who that person is, assuming that they have presence on Instagram or social media or online, and say, what would be a good question to ask this [00:07:00] particular guest?
[00:07:01] Libby: Get those questions and then send those over to the potential guest. You wanna keep the conversation flowing, so this is something you're gonna need to practice. So you can start with an icebreaker to make the guests feel comfortable, like what inspired you to specialize in this field? And then make sure you're listening actively, just like you do.
[00:07:16] Libby: If you are conducting nutrition consults, you're practicing [00:07:20] motivational interviewing, and you wanna be ready to pivot. Conversation based on their responses, right? So it's not always just black and white. Here's the question, here's the answer. There has to be some nuance to the conversation. Maybe you're expanding on areas that you think would be helpful, or you're maybe moving on and transitioning from areas that might not add as much value. Remember, you're always gonna [00:07:40] get people as a guest that might be more chatty or less verbose, and you're gonna have to fill in those gaps as a host. So an actionable tip would be to create a question template to maintain structure, but leave room for organic conversation. And our membership does include templates.
[00:07:56] Libby: They're tailored to Dietitian podcasters. To help you [00:08:00] know what to ask, I can walk you through these things also in our monthly live calls that we have inside the membership. Head over to Dietitian boss.com to sign up for the library today. Now the fourth tip I wanna give you today is repurposing guest episodes from Maximum Reach, turning one episode into many.
[00:08:16] Libby: So on social media, this is my favorite tip. You can pull quotes and you could do [00:08:20] soundbites, although I've noticed soundbites don't work as well for us. So you can find some way to pull quotes or tips into carousels or reels into social media. You can do that on Instagram. You can also post on YouTube.
[00:08:31] Libby: You can press some format on TikTok. So for example, a post could say something along the lines of managing blood sugar isn't just about food, it's about timing. Hear [00:08:40] more about insert podcast guest name on this week's episode. So I think that's a really good way to, repurpose content and generate more content from one piece of long form content, long form, meaning the podcast episode.
[00:08:52] Libby: Then there's email marketing, so you can summarize key takeaways from your newsletter and include a link to the full episode. We do that every [00:09:00] single week. We've been doing that for almost a decade now, every single week. And so for the blog post, you could transcribe the interview and turn it into a blog post optimized for SEO as well.
[00:09:10] Libby: For example, five myths about Diabetes debunked by insert the guest's name. So as an actionable tip, I want you to plan to create at least three additional pieces of content from each [00:09:20] episode. This is called Content Repurposing. Now inside of our membership, we provide repurposing workflows and templates to help you maximize your podcast content.
[00:09:28] Libby: So make sure to head on over to Dietitian boss.com. Avoiding common guest related mistakes. I want you to skip the pre-interview communication, so always brief your [00:09:40] guest on what to expect and share your audience demographics. Okay? So you wanna let them know upfront and any specific topics that you'd like to cover. So you always wanna make sure that your guest knows what to expect, okay? Because if they don't, they come in blindly and they don't understand who they're talking to, that's not gonna be as good of an episode. So you can [00:10:00] do that easily by sending an email ahead of time, or even letting them know at the top of the podcast episode before you hit record.
[00:10:06] Libby: Hey. Sharon, as a reminder, we market to this population who struggles with this particular thing. I just wanted to remind you of that so that we can really make sure we're helping them. Okay. And also if you're failing to promote the episode, that's another mistake that maybe is [00:10:20] possibly due to your workflow or there being so many pieces of the post-production process.
[00:10:24] Libby: So you don't wanna assume that your guests will promote the episode on their own, although, wouldn't that be nice? You wanna provide them with graphics and audiograms if you do those that they can share, if you have the capacity to do that. At minimum, let them know when you're going to publish the episode.
[00:10:39] Libby: [00:10:40] So as an example, you can email the guest. Post episode. Hi, insert name. Thank you for the amazing episode. Here's a graphic and a short caption you can use to share with your audience. Looking forward to hearing what they think. So as an actionable tip, use our membership's guest communication templates to save time and ensure a [00:11:00] smooth process for every collaboration.
[00:11:03] Libby: Leveraging guest experts is a powerful way to grow your podcast, enhance your credibility, and connect with new audiences by choosing the right guests, preparing, engaging questions, and repurposing your episodes. You're gonna see your podcast thrive. Thank you [00:11:20] today for tuning in and if you're ready to elevate your podcast game and access exclusive templates, repurposing workflows, and guest communication strategies, I want you to join our monthly membership today.
[00:11:31] Libby: Head on over to Dietitianboss.com and join the library where together we'll simplify your content creation workflow and take your podcast [00:11:40] to new heights. Until next time, keep showing your face.
[00:11:43] Looking for support to grow your dietitian business or even get started, I invite you to join the library, our monthly affordable membership that shows you exactly what to do every step of the way so that you can create the business of your dreams. Not sure if it's the right time. The [00:12:00] membership gives you an option to.
[00:12:01] Go at your own pace. We have modules, a roadmap to show you exactly what to do and monthly live calls, as well as new content that we release every single month based on requests inside of the library. We have four stages of business, so whether you come in getting started or you wanna enter the membership and grow or [00:12:20] scale your business, we have the appropriate resources for you and our team, including myself, available.
[00:12:25] To answer your questions, head on over to Dietitianboss.com and check out the library today. We'd love to see you there.
