In today's episode, I'm talking about the what and why. Of email marketing. Now you might already know that email marketing is effective, it's cheap, and it has a high return on investment as a marketing strategy. Email marketing is a powerful tool to help you build relationships with your clients, grow your business and increase your revenue, but it's easy to make mistakes and those mistakes can undermine your efforts as a dietitian. And so in today's episode, we're going to explore some of the common email marketing mistakes that you want to avoid.
As a dietitian looking to grow your business. Now the first mistake is not having a clear goal for your email campaign. You should always have a specific objective for your email, whether it's to promote a product, share information, or offer a discount without a clear goal, your email can feel directionless and your readers might not understand what you're trying to achieve.
Examples would be promote or grow your email list or a certain numbers of a certain number of subscribers you're trying to grow. Or conversion rates and open rates from your email marketing efforts. Now if you're excited and you're looking forward to growing your email list, but you want more support. I invite you to join the academy is our membership or monthly membership that can support you while growing.
Your dietitian business, you can head over to dietitian boss.com and learn more about the academy. Oh, the second point. I want to mention the second mistake in growing your email list. Is not building an email list. So one of the most significant email marketing mistakes that registered dietitians make is forgetting about an email list or not prioritizing an email list.
An email list is a valuable asset that allows you to communicate directly with your clients and potential customers, providing them with relevant and engaging content that promotes your services. Without an email list. It's challenging to grow your business and keep in touch with your audience. So to correct this mistake, you're going to need to start building an email list as soon as possible. And there are many effective ways to do this. Like offering a free download or a discount.
In exchange for the user's email address, adding a signup form for your website or blog and promoting your email list on social media. Once you have a list of subscribers, you can send them regular emails with valuable content like healthy recipes, nutrition tips. Personalized recommendations and for their specific needs.
And this approach will help you establish trust and credibility with your audience and ultimately lead to more conversions and increase revenue. Right? So what you're looking for is to get started and getting started, can be done by creating templates. So you're not having to work too hard and think too much about what to send, because you can use.
Pre-made templates and I have those available in the academy membership to make sending out emails easier for you once you're kind of getting into the swing of things. Now I also want to mention one of the biggest mistakes. The third mistake that dietitians make with email marketing. Is not providing value in your emails.
So keep in mind that people receive dozens of emails every day. So you need to make sure that your emails stand out by providing value to your readers. And this can be in the form of tips, recipes, discounts, or other helpful information. Why will this builds trust? And it looks like adding value to your email marketing, and that means providing your subscribers with content that's helpful, informative, and relevant to their needs.
So one way to do this is by sharing educational articles, blog posts, and other resources that offer insights and tips related to nutrition and wellness. And you can also send out special offers and promotions exclusive to your email subscribers. And by providing value through your emails, you can build trust with your subscribers and position yourself as a go-to resource.
For their health and wellness needs. And then this in turn can lead to increased engagement and conversations as well as stronger relationships with your audience. Remember to always keep your subscribers needs in mind and tailor your email content to their preferences and their interests. In conclusion, email marketing can be an effective way to grow your business, but you need to avoid these common mistakes to get the best results.
And you always want to have a clear goal for your emails. You want to segment your list, which we can talk about on another day, and you want to provide value to your readers. It's not all about selling. So, if you are looking at using templates and speeding up the process for not only how to create a free guide, that people will opt into voluntarily, but also send emails regularly to nurture and build those relationships. I encourage you to join Academy. Academy is our monthly membership that gives you templates tools resources modules content downloadable materials that's updated on a regular basis so that you have what you need to start and grow your private practice including email templates so you can get set up and started faster as a dietitian so you can start growing your business making money and helping more people.