Welcome to the Dietitian Boss Podcast. I'm Libby Rothschild, creator of Dietitian Boss. After almost four years of sitting in my dimly lit windowless clinical office, I had enough. I wanted to feel like my work mattered, so I did something about it. I created a program that empowers Dietitians and nutritionist to create their own private practice from scratch following my proprietary.
Before I did this, I had a private practice of my own while working a full-time job, and I learned a lot about building relationships, marketing and sales, and I'm so excited to be able to share my proprietary framework with you.
I'm very excited today to talk about an important topic. This topic has to do with what do you. as a registered Dietitian in your business, or maybe you don't have a business yet and you're working a clinical job [00:01:00] or per diem, or you're still in school, or maybe you've, you know, you've got kids and you haven't been working consistently.
Whatever the reason or your situation is, you wanna start serving more people and you're not exactly sure what your options. There's this big trend going around where Dietitians are saying, I want to have options beyond one-on-one. And I understand working in a one-on-one setting can be exhausting. It can be rewarding, but you might also decide for your own personal boundaries that you wanna create limits on.
The amount of one-on-one sessions you see per week, or just in general. And one-on-one sessions are not the only. As a Dietitian, you have so many different options of what you can do to offer your products and services and help more people while making money as a Dietitian. And so today I wanna review a few of those [00:02:00] options.
I also wanna let you know that in our membership every month, I teach live trainings on these topics, and we do offer continuing education credits for the membership, which is really exciting. So make sure to head over at Dietitianboss.com if you're interested in having conversations with me with an opportunity for q and a about these important topics, like what you're offering as a Dietitian, how to market your.
Anything that has to do with packaging, pricing, promotion, mindset, all of those foundations. As a Dietitian who's looking to gain visibility, I wanna first give you a list of what the offers are. We have an online course, we've got a ebook. Coaching and group coaching. Now, I extensively have trainings in my core curriculum that goes over how to create these different offer types and step by step so that you know how to price them, how to package them, how to [00:03:00] create sales pages if you do need to do that, because each offer is a little bit different.
But what I want you to know is that you have more options than just coaching. Coaching is. and you might like coaching, but you might also want some options. You might say, I'm cool with coaching, but I want variety. And in that variety you want to be able to offer courses so you can help more people or maybe an ebook so that you can get, really increase your visibility as a Dietitian.
So I'm gonna explain a little bit about the differences between each offer. So you might be most familiar with coaching, private coaching in a private coaching relationship. You can offer bundles, you can offer single sessions, or you can offer packages. So let me first go over a single session. You're probably most familiar with an initial.
Consult, maybe you would sell individual follow-up sessions, but that is a very traditional model, and in this model, you would [00:04:00] charge a one-off price point for the initial session and then the follow-ups. That is very typical. Unfortunately, that's not the best way to serve somebody and to retain a client and to make money because you, you're offering a, a one.
Opportunity. It's not longer term, and the price point is usually just a few hundred dollars. It's a good start, but it's not usually a long-term solution. The other option would be if you bundle your services and you sell, let's say five or maybe seven sessions in an A bundle, and you charge a certain amount for these sessions that people would purchase at one time, that's a little bit better than the initial and follow up because you're selling more sessions at.
So that's an o opportunity for you to have a longer term relationship with that client. Now, it might not mean longer than you know, the five or seven sessions, but that's still better than an initial on a follow up. And the price point would be a little bit higher because they're [00:05:00] buying more time with you.
The other option, which is my favorite, and you can work up to. In your business if you're offering coaching, would be packages. Packages are typically a three or six month commitment that do offer between support, communication, as well as time, whether it's through video or phone or some type of compliant platform.
Or if you're doing in-person, you're able to have that longer term relationship and that typically comes at a higher price point. So again, in review, you've got the initial follow. Which is the easiest, lowest hanging fruit. Then you have a bundle of sessions which you can sell. That's a, a moderately larger commitment than the initial follow up.
And then you have the package, which can be three, six months or more, and it's typically the highest price point. Now what I see our clients. Do is they increase their prices with time as they get more confident and comfortable. So you're probably gonna be offering something a little below market value when you're first [00:06:00] starting out, and I have a whole price progression framework for you.
If you, you know, were to work with me, I, I can, I'm happy to share with you how some of it works. You can start with an entry level. Again, it's gonna depend on what exact package or service you're offering in terms of what the price plan would be reasonable to charge and, and. But this is how a coaching relationship typically would work.
Now, the pros and cons of those different varieties is that you're able to help somebody and that's amazing. You're able to get confident and build your interpersonal skills when it comes to counseling and communication, but you're gonna need to figure out how you can get enough clients for this to make sense for you and your business.
Writing a private practice requires technology. If you wanna scale and deliver a standardized experience, you will need to start using software with your private practice. And I want you to [00:07:00] have more time to focus on the parts of your practice that fuel you like helping more people and spending less time on administration.
And that's why I recommend Practice Better to my clients. Inside of our Academy membership and coaching programs Practice Better is a complete practice management software for nutrition professionals like you who wanna start and scale their private practice without the burnout. Practice better helps automate your bookings, charting and invoicing, but it's way more than.
Creating protocols and treatment plans and tracking your client's progress is easier than ever. So your clients can be engaged in every step of their plan, and you can provide a high level of care without burning out. Practice Better also integrates with your favorite software. So that your client data and recommendations sync securely and seamlessly.
You can import data and results easily from lab orders, fitness trackers, and even integrate practice better with your email [00:08:00] marketing and your marketing funnels and with their programs feature, which is my personal favorite. You have everything you need to build and run an automated group, program, or me.
So that you can earn passive income, and it's pretty streamlined in one software. If you're a registered Dietitian looking to manage your practice with ease, you can get started with any practice better. Plan for free for 14 days as an exclusive offer For our listeners here at Dietitian Boss, you can get 20% off your first four months on any paid plan when you use the promo code.
DIETITIANBOSS20 at the check. It's time to say goodbye to a patchwork of software and hello to an organized efficient practice. Now the other option, and, and also some of you might fill some burnout from this, if you're doing higher volume. Now other options to make money in your business or as a Dietitian, even if you're already working a full-time job, [00:09:00] can include if you were to offer a course.
Now, this is how I got started when I was working as a full-time clinical Dietitian and I had my private practice on the side. I created an online course and I found it really fun. I really liked teaching and education, and it was something I was able to build on the side. It just, you know, it took a little minute to learn the technology.
Just gotta sit down and give yourself 60, 60 or maybe 90 minutes to get comfortable. The, the technology platforms have come such a long way, and a lot of the electronic medical record systems like practice better allow an option in the platform for you to house a course. So there's, it's just easier and easier for you to make a course.
And in courses you might have heard me say this before, I'm a fan of creating what's called a mini-course, so a course. Under an hour long, and you're really delivering some information about a nutrition topic that other people don't know about, and you're providing really great sound nutritional information [00:10:00] that's coming from an expert.
And ideally you're providing some type of a transformation where you're helping them get from point A to point B. So maybe they're learning. Looks like to assemble a plate, they're identifying what they need to do to meal prep for the week or whatever, you know, basic nutrition concept, or maybe it's even more specific, such as, you know, how, what does it look like to feed a child to help them grow, right?
Whatever the course topic is, you can outline it and package it in under an hour, and you can do video lessons, and you can do short video lessons and use free software like Loom. You can also use Zoom under 40 minutes. It's free and save it and then upload it to your learning management platform. Again, you can use an electronic medical record system, like Practice Better, or you can use, I'm a fan of Teachable.
It's free. You do have, there is a percentage fee when people do purchase your course, but it's a very good starter platform, a huge fan of other platforms. We can talk about software another day, but if you know it's your first course and [00:11:00] you're starting out, you wanna keep it simple. So a course is a great way for you to package the information you already know as an expert and sell it and make it easy to sell.
So we're not spending days and days packaging this information. You're giving somebody a quick win, a simple outline, and you're helping people with nutritional information that they don't know, or that's not very practical to them because they're not the expert you. And I really like a course that the pros are that you can package the information and sell it unlimited amount of times, unlike your coaching, which is just a limit.
Even if you love coaching and you wanna do 30 something hours a week, there's still a limit to coaching. There's only so many clients you can see. But that's not true with digital products. Like a course, you can sell it infinitely. And that's what's so cool about digital products like course or an ebook, which I'll talk about in a minute, is that you can.
And really it's, you can help more people and [00:12:00] create profits from online products, which is just so incredible. The difficult part that most of you underestimate is how to build an audience and, and make sure you have enough people who wanna purchase the digital product. And I talk about that as a regular theme here and, and my.
And then the other option, if you don't wanna package information into a course and create video lessons, you don't have to show your face, but you do have to create, it's a presentation, so it's like you're doing a PowerPoint presentation. You can use a software like Canva and they have free options, which you're still gonna have to package together information.
The other option would be an ebook. And an ebook is where you are not recording anything. You are packaging written words. You can add a, a visual, you can add a photo into your e. , but the e-book would be a little, a fraction of the course. So it's going to be a smaller amount of information. You might be explaining, let's say macro micronutrients or self-love or some type of concept related to nutrition.
And you're gonna be [00:13:00] giving information to people in a, in a visually aesthetic format. Probably gonna be under 20 pages, maybe under 50 pages. And you can also upload and sell an ebook on a learning management platform like Teachable, or, I'd have to double check. I'm not sure. I'm pretty sure you can sell them on electronic medical record systems, like practice better as well.
I would just have to double check cuz our clients usually don't. I haven't learned that our clients have done that yet. But an e-book is a great way for you to provide people with information, and it's a little bit easier for you than a course, although a course isn't hard, but it's gonna take a little bit more of effort than an e-book.
And then finally, the last option I wanna share would be group coaching. And I love group coaching because you can serve more people. One unit of time. So if you were to run live workshops and you could facilitate a training and let's say teach about macro micronutrients and then leave some time for open q and a, it's such a fantastic way for you to bring folks [00:14:00] together.
Ideally, there's gonna be some common threads, so if it's not as specific as they all have I B D, or i b s, they might all be wanting to learn about meal. , right? It could be a little more general than disease specific, but you're teaching and and training about nutrition with that open discussion. And that's a group programming.
So it's gonna be a form of coaching, but you're able to help more people a one unit of time. And so coaching can be, you can sell a group coaching program for six weeks. You can even do a four week program. You could do a one. Workshop as well, if you don't wanna do a continued program that has multiple sessions.
I'm the fan of the six week group program because it allows you to build a relationship, and then from that you can sell somebody. If they're interested and it's a good fit, you can upsell them into another offer. Maybe it's the course that you want to create or that you've created. Or you're selling them into private coaching, but they first started with this group experience, so I hope that was helpful.
I summarized briefly what the [00:15:00] four offers are that I teach, and I teach these in depth with templates and tools in my membership. I give you a done for you. Ebook on self-love and macronutrients. All you have to do is just change your name and it's done. You can sell it. I've licensed those eBooks, and then I walk you through how to create a course and an outline and give you support and feedback on the way, because, you know, creating products on the internet is new for us, Dietitians, and where it's fun and exciting.
The idea of doing it is just gonna take some practice. So I don't know which one stands out to you. Which offer do you think is most attractive and why? Make sure to let us know on Instagram, a Dietitian boss, and let us know what you're thinking of. If you want to offer all of these options, if you wanna offer a couple of them, if one of them stands out or if you're not sure.
How to make them all work together. Make sure to let us know, and I'm so excited to watch you and support you in your progress of impacting more people while making money [00:16:00] and creating a lifestyle business on your terms. If you're looking for support to start, grow, and scale your Dietitian private practice, I wanna invite you to work with me and my team.
We have a few different options. Head over to Dietitianboss.com and apply to have a conversation with somebody from our sales team. To discuss your options for your budget and stage of business, head over to Dietitian boss.com and we look forward to connecting.[00:17:00] [00:18:00] [00:19:00] [00:20:00] [00:21:00]
