When I started, I made financial projections, and then you all brought in the reality part. So, I’ve been through projections for a while, but I also needed to look at the reality side of really breaking down where all the time spent in the programs, and without knowing this, I wouldn’t be able to add more people to my team and figure out that part. So the logistics and the operations, looking at projections are great to start with, looking where you are, how far off from goals, and what you need to adjust as part of the strategy.
Talking about goals in the group calls has really helped me be more formulaic. I didn’t see that path until I worked with Libby and Sara through the program. I was kind of going with the fluctuations of the season. Some of the winter months will get slower and then capitalize on the spring months. But after working with Libby and Sara on figuring out where most of the leads were coming from and then optimizing that and starting on things like google ads. The more that I’ve focused on that, the more that I was able to see where most of my traffic was coming from and was able to build off that in kind of see if I increase my efforts here, I can increase it by you know by 20 to 50 percent. So, it’s more of a planned out thing rather than just guessing or going with like ups and downs of things, a more targeted approach.
The positive outcome of focusing on goals is that I’ve seen a very positive impact for November and December. I think for myself, and definitely for most dietitians, it tends to be lower months because people spend a lot of time with family. However, implementing this has been my highest months of revenue. So, I just realized that you just change your strategy during the lower months; you don’t necessarily have to be subject to the fluctuation if you know your strategy well.
~ Ashley Hurst